When we buy products, most of us just think of using them "as directed" -- the way the label tells us. But sometimes if you mix products in an unexpected and new way, you can create new uses and new opportunities. This is certainly the case in beauty. You can experiment and sometimes, get even more out of your products.

Take MASAMI's products for example.

MASAMI Styling Cream + Madame Lemy Powder (use on your roots as a dry shampoo) + May11 Hair Oil = Motorcycle Hair

MASAMI Conditioner + Kalme Co Liquid Gold = Overnight Hair Treatment to leave hair soft and silky. Top it off with a d'hair hair turban and you'll protect your pillowcases from getting covered with product.

One of the most common culprits behind dull, lifeless hair is the use of shampoos that contain sulfates. These harsh surfactants, commonly found in traditional shampoos, are designed to create a lather but can strip your hair and scalp of their natural oils. This not only dries out your hair but can also make it look dull and lackluster over time.

Switching to a vegan, sulfate-free shampoo is one of the easiest and most effective ways to boost your hair's natural shine. Vegan shampoos are typically formulated with gentle, plant-based cleansers that cleanse your hair without stripping it of moisture. Ingredients like aloe vera, coconut oil, and argan oil are commonly used in vegan shampoos to help maintain the hair's natural hydration, leaving it smooth and glossy. These ingredients also provide a natural shine without relying on synthetic chemicals that could harm your hair in the long term.

Another effective way to enhance your hair's natural shine is by using vegan conditioners. Conditioners are formulated to provide long-lasting moisture without the need for rinsing. This makes them perfect for daily use to keep your hair hydrated and glossy throughout the day.

At MASAMI, we believe that life should be simpler.  And your choice should be clean. You shouldn’t have to choose between toxic ingredients and performance.  And sustainability shouldn’t be an afterthought.

And in haircare, you shouldn’t have to choose between shine, volume, color protection, hydration or healthy hair.  You should have a product that gives you everything. It should smell amazing without being overpowering. You shouldn’t need to use extra products to compensate for what it’s missing.  

We created MASAMI, to work for virtually every hair type. For men and for women. For beauty fans and for non-fan types. As we take inspiration from our Japanese roots, we’re constantly reminded that simplicity is a very good thing.