Our credo is to use only natural.

botanic scents to keep our loved ones and our future loved ones healthy. Our glass deodorant jars have diverted an estimated 6 million plastic sticks from landfills. And Routine is available in 250+ refill store locations and counting! Our bottles are made out of 100% repurposed & recyclable plastic. That are hand crafted by local makers, filled at our friendly neighbourhood lab, then shipped from routine HQ, all within a 5km radius.

At Routine Natural Beauty, we believe your scent is like a fingerprint that tells a unique story. Our credo is to offer beautiful, natural personal products that feel and smell incredible. Everyday routines that do good and are life-changing. To compliment your pheromones without compromise. To honour nature, and to produce products that are kinder to the earth in our neighbourhood of the Canadian Rockies. And to bring the joy, fun, and wild back into the modern bathroom.

Feed your head. Vegetable based keratin is like a protein shake for your locks, delivering perfectly balanced amino acids to each strand, reducing static & frizz while enhancing elasticity, shine & strength. Oils of sweet orange protect from breakage. Cinnamon & ylang ylang stimulate circulation at the roots, promoting hair growth.

Check out our collab candle with @beauty_phi limited eddition A Girl Named Sue scented candles Sage & berries, you know my steez. Sweet, Botanic & rebellious. These hand crafted and poured candles available for purchase in house over at Beauty PHI. ✨🤍

It’s not just a candle! It’s a home accessory! 
Re-use this Rutine Beauty handmade concrete vessel for: dried flowers, stationery, kitchen salt, succulents & more! Now that’s clean burning good vibes. 🕯👯‍♀️


✨ Hydration meets luxury! ✨

Transform your hair with Sexy Sadie Hydrating Shampoo by Routine. Infused with vegetable-based keratin and botanical oils like sweet orange, cinnamon, and ylang-ylang, this shampoo deeply hydrates, tames frizz, and enhances shine—all while being vegan, color-safe, and free of harsh chemicals. 🌿 Perfect for wavy and curly hair, it’s a spa-like treat for your locks!

Ready to elevate your hair game? Your good hair days are just one wash away! 💆‍♀️