✨ Say hello to effortlessly elegant eyes with the Lily Lolo Pressed Eye Shadow in 'Stark Naked' – the ultimate nude matte shade every clean beauty lover needs in their kit! 💫
Whether you're going for a minimal "no makeup" look or building a flawless base for a smokey eye, Stark Naked is your go-to everyday essential. This soft pinky-beige matte hue flatters all skin tones and adds a natural brightness to your lids – perfect for creating depth and definition without overpowering your features.
💖 Why you'll love it:
✅ Skin-loving Ingredients – Enriched with Jojoba Oil for hydration and Sea Holly Extract for its anti-aging benefits, this eye shadow does more than just look pretty.
✅ Crease-Resistant Formula – Silky, smooth texture that glides on and stays in place all day long without creasing or fading.
✅ Ultra-Pigmented & Blendable – A little goes a long way! Easy to blend and build for your desired look.
✅ Clean & Conscious – Free from harsh chemicals, parabens, talc, synthetic dyes, and nanoparticles. Plus, it's vegan, cruelty-free, and gluten-free 🌱
✅ Compact & Travel-Friendly – Comes in a sleek mirrored compact, making it perfect for on-the-go touch-ups.
💡 Pro tip: Use it alone for a soft, polished look or pair it with deeper shades to add dimension. It also doubles up as a base to intensify shimmer shades!
✨ Pure. Effortless. Beautiful. ✨
#StarkNaked by Lily Lolo isn’t just an eye shadow — it’s your new everyday staple.
Discover how to perfectly define each eye lash with Lily Lolo Lash Alert Natural Mascara.
Nadira Persaud, International Make up Artist, shows us how to use this natural mascara for lashes that look longer and fuller.
💄 Unlock the secret to irresistibly soft, kissable lips and bright, youthful eyes! 💋✨
Transform your skincare routine with Sally B’s Lip Assist Conditioning Treatment for hydrated, smooth lips that last all day. Say goodbye to dryness and hello to a luscious pout! 🌟
And for your eyes? Meet Intensive Eye Repair! This concentrated moisturizer is designed to soothe and smooth the delicate skin under and around your eyes. Packed with effective vitamins, oils, and botanicals, it nourishes and firms while reducing puffiness and minimizing the signs of aging. 🌿✨
🔹Minimizes the appearance of wrinkles
🔹Reduces under-eye puffiness
🔹Unscented and artificial fragrance-free
Why settle for ordinary when you can have extraordinary? Elevate your beauty routine with our clean, effective formulas that truly make a difference!
✨ Elevate your lip game with precision and elegance! ✨
Introducing the Gressa Skin Precision Lip Brush — your new must-have beauty tool designed for flawless application and expert-level definition. Whether you're sculpting the perfect pout or tidying up edges for a clean, professional finish, this luxurious brush delivers every time.
💄 Why you'll love it:
🔹 Precise, Controlled Application – Say goodbye to smudges and uneven lines. The expertly designed bristles make applying lip color effortless and exact.
🔹 Multifunctional Magic – It’s not just a lip brush! Use it to apply concealer with precision around your lips, eyes, or wherever you need a quick touch-up.
🔹 Sustainable & Ethical Beauty – As with all Gressa products, this brush is cruelty-free and crafted with care, aligning with your clean beauty values.
🔹 Professional-Quality Results at Home – Bring makeup artist-level finesse to your everyday beauty routine with one simple, powerful tool.
🌿 Whether you're creating bold statement lips or a natural everyday look, the Gressa Precision Lip Brush brings luxury, control, and purpose to your ritual.
🖌️ Ready to redefine your lip routine? Discover the artistry behind every stroke.
🌟 Unleash Bold, Beautiful Lashes with Boom Bold™ Mascara! 🌟
Elevate your lash game with Boom Bold™, the waterproof mascara that delivers dramatic volume and lasting lift without clumps, smudges, or flakes. Infused with nourishing ingredients like Beeswax, Carnauba Wax, Glycerin, and Plant Cellulose, it not only enhances your lashes but also keeps them soft and healthy.
✨ Why You'll Love It:
- Jet-black, waterproof formula for all-day wear
- Buildable volume without clumping
- Gentle, clean-beauty ingredients suitable for sensitive eyes
- Perfect for any occasion—from daily wear to special events
Does Mascara Ruin Your Lashes?
Makeup trends have come and gone, and one particular fad emerging this fall season is the no-mascara trend. Many adore minimalist eyes and bold brown lips. Having naked lashes might seem a little counterproductive initially, but it works!
While the no-mascara makeup look still reigns supreme, you may wonder whether there are additional reasons to stop wearing the beloved lash-defining product. Does it ruin your lashes? Is there a way to save them? Here’s an objective breakdown.
Is Mascara Bad for Your Lashes?
There are repercussions when you use the wrong product, such as hair breakage and stiffness, stagnant lash growth and irritation in the eye area. Application and removal can also contribute to those adverse effects. However, mascara can also be harmless to your lashes. It’s even a popular and effective tool to make them long and voluminous.
It’s more of a case-to-case basis. A study finds that 70.5% of respondents who wear eye cosmetics observed no adverse reactions. However, around 29% of those who did notice effects like dry eyes had applied expired mascara. In a nutshell, excess or incorrect mascara application — or using a product that’s incompatible with you — can be bad for your eyelashes.
Choose a Clean Mascara
A clean mascara is much more likely to benefit your lash health rather than ruin it. Here are a few steps to ensure you get the right product to define your eyes.
One of the main differences between regular and clean mascara is the ingredients. For example, formaldehyde is a popular ingredient for preserving the mascara’s components. However, it can irritate the eyes and skin in the long run. This goes for other harmful ingredients like parabens and aluminum powder.
Opting for a clean mascara allows you to seek cosmetics with more nourishing or less chemical-based alternatives. Carnauba wax is great at holding the lashes up, and Vitamin E, grape seed oil, and other emollients can keep the lashes soft while looking stylish.
How To Protect Your Lashes When Wearing Mascara
You could have the right mascara in your makeup bag but still compromise your lashes. Here are some tips on application and removal to keep your lashes looking healthy and pristine.
Use Curlers With Care
Eyelash curlers are a girl’s best friend when prepping your lashes for mascara. Pick a tool that works with your eye shape for a snug fit. You should also ensure you’re gently pressing and holding your lashes when using it.
Being too vigorous with your lash curling could contribute to breakage. Do a firm couple of presses before leaving it. Skip curling the lashes after applying mascara, as it makes the hairs stick to the curler when wet. It’s not ideal even when these eye products dry down since you’d be crunching up the mascara.
Apply With a Light Hand
A little product goes a long way, so hold the mascara wand with a light hand. Start from the base and work up the strands to the tips, rotating the applicator to coat each lash. You can also apply the mascara to the tips for a minimal look.
You can use two coats of mascara to make the eyes look more awake. However, anything more may be excessive. Too many layers will result in clumping, which eventually weighs down and damages the lashes.
Try Other Eye-Defining Techniques
The main reason for using mascara is to make the eyes pop. Find other ways to highlight this feature to avoid overdoing and ruining the lashes. For example, eyeliners and eyeshadows also provide plenty of definition.
If you want to improve the look of your lashes specifically, consider using kohl eyeliner. Tightlining the upper and lower waterline emphasizes the top and bottom lashes. You can use black to match the mascara color.
Avoid Sleeping With Makeup On
You’ve likely heard this tip more than once, but remember to forgo sleeping with makeup on — especially mascara. When you toss and turn in your sleep, the dried-up lashes start to clump and can fall off.
Remove your Mascara with an Oil-Based Product
Skip the makeup wipes and gently remove your mascara with an oil-based cleanser like our Makeup Remover. This skin care product breaks down the mascara and keeps your lashes moisturized. Add it to your fingertips and move slowly, circularly across the eyes. Once done, use a face wash and remove the remaining residue.
Extra Lash Care Tips Outside of Your Makeup
Lash care doesn’t only account for mascara use. Here are some other ways to make sure your eyelashes are well taken care of.
Maintain a Skin Care Routine
Skin care is more than just removing mascara and the rest of your makeup. Even if you go bare-faced, nighttime routines remove dirt, oil and other lingering pollutants your face accumulates throughout the day.
Prepare a skin care routine for the evenings. Even a simple cleanser, toner and moisturizer combination does wonders for your skin and lashes. Remember to use a gentle hand during the application!
If you need help putting a skincare routine together, checkout our natural skincare routine guide!
Oil and Condition Your Lashes
Incorporate conditioning oils to give your lashes a little extra love. Castor oil is a popular way to keep lashes nourished and hydrated. Other ingredients like peptides and plant extracts may help with lash growth and quality, too.
Remember to be consistent with these treatments for the best results. It’s best to include them in your evening skin care routine. That way, the lashes have enough time to absorb all the products before you do your morning makeup.
Use Aftercare Post-Lash Treatment
Some people skip mascara by getting lash lifts or extensions instead. These procedures are harmless to the eyes, as long as you get them done by an experienced professional with a sanitary salon. Quality lashes and glue are also important.
With the extensions, your lashes are a little more susceptible to breakage. Provide aftercare by minimizing sun and water exposure. You must also take breaks in between lash applications to give the hair follicles a break and still promote natural eyelash growth.
Have No-Makeup Days
Every once in a while, participate in the little-to-no-mascara trend by going bare-faced throughout the day. Your eyelashes and skin deserve a break to breathe, and this is the perfect opportunity. It also lets you reflect and love your natural beauty.
Check out our With Simplicity Botanical Mascara
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✨ Say hello to luxurious lip care that does more than just moisturize. Meet Saint-Tropez at 11AM, the award-winning sheer lip treatment balm by Madame Gabriela Beauty — where skincare meets clean beauty glamour. 💋🌿
Whether you're prepping for a fresh start in the morning or winding down for self-care, this ultra-nourishing lip conditioner is a must-have in your beauty ritual. It’s not just about soft lips — it’s about healthier, fuller, visibly younger-looking lips.
💄 Why you’ll fall in love with Saint-Tropez at 11AM:
💧 Intensely Hydrating & Plumping
Powered by a luxurious blend of cocoa butter, shea butter, castor seed oil, sesame oil, and sunflower seed oil, this balm deeply conditions lips while adding a youthful plumpness.
🌼 Infused with UMF 15+ Mānuka Honey
This rare, high-grade honey from New Zealand boosts collagen production, soothes dryness, and visibly reduces the appearance of fine lines and wrinkles over time.
🍃 100% Clean & Non-Toxic
No parabens. No sulfates. No phthalates. No synthetic fragrances. Just pure, safe, and effective ingredients you can feel good about — even for the most sensitive lips.
🌙 Multi-Tasking Lip Treatment
Use it during the day for a sheer, healthy glow or apply a generous layer at night as a nourishing overnight lip mask.
🌸 Aromatherapy-Enhanced
Infused with calming bergamot and ylang-ylang, every swipe is a little moment of peace and indulgence.
🌍 Cruelty-Free & Eco-Conscious
Crafted with sustainability in mind — because beauty should feel good and do good.
🌿 REAL TALK: This is Me, Bare-Faced & Brave 🌿
I would normally never show up on social media without makeup, but today, I’m choosing vulnerability — not for attention, but in the hope it encourages you to embrace your natural beauty and overcome the insecurities we all carry. 💬
From acne and eczema to scars, cellulite, and wrinkles — we’ve all been there. But guess what? You’re still so worthy.
That said, when I do reach for makeup, I choose products that love my skin back. I’ve been using Lily Lolo for years because it's: ✨ All-natural
🚫 Free of harsh chemicals, dyes & fragrances
💚 And so gentle on sensitive skin
Here’s what I used for this soft, natural look:
🎨 Cream Foundation: Cotton
🌾 Mineral Foundation: Blondie
👁 Cream Concealer: Chantilly
🌞 Mineral Bronzer: Bondi Bronze
✨ Mineral Shimmer: Stardust
👀 Eyeshadow Palette: Laid Bare
👁🗨 Mascara: Natural Black
🖊 Brow Duo Pencil
💋 Lip Pencil: Soft Nude
💧 Lip Gloss: Clear
It’s simple, clean, and enhances me—not hides me.
🫶 I’d love to hear: how have you overcome your insecurities? Share in the comments. Let’s normalize being real.
Today is Berrichi’s birthday! 🥳 Since we love gifts, we decided to give one to you, dear Berrichi fan! 🎁
The NEW Plump & Glow face serum is now available in our online store!
This is a product you’ve been waiting for. 🤩 Designed for deep hydration, the serum is made with carefully selected ingredients, making it perfect even for sensitive skin.
Its lightweight texture absorbs quickly, leaving your skin instantly hydrated and soft. With regular use, you’ll notice improved skin texture, a plumper appearance, and reduced signs of aging.
It’s time to celebrate! 🤩 Explore the new serum in our online store.
✨ Pucker Up to Pure Nourishment & Subtle Sheen! ✨ Introducing 14e Cosmetics Aloe Nourish Lip Sheen
Treat your lips to a touch of color and a whole lot of care with the Aloe Nourish Lip Sheen from @14ecosmetics! This lightly pigmented lip treatment delivers a beautiful, subtle sheen while keeping your pout soft, supple, and irresistibly kissable.
💋 Why Your Lips Will Love It:
- Light Pigment, High Impact: Get a hint of color that enhances your natural lip tone, without the heaviness of a traditional lipstick.
- Deeply Nourishing: Packed with lip-loving ingredients like Shea Butter and Aloe Butter, this sheen intensely moisturizes and soothes dry, chapped lips.
- Invigorating & Plumping: A touch of Peppermint Oil invigorates and subtly plumps your pout for a fuller, healthier look.
- Clean & Natural: Formulated with natural waxes and oils, you can feel good about what you're putting on your lips.
- Versatile Shades: Available in six gorgeous shades to complement any look: Guava, One 4 All, Petal, Sumac, Bayberry, and Clarity.
Get Glowing with 14e Cosmetics Aloe Nourish Cheek & Lip! ✨
Looking for a natural way to add a pop of color and nourish your skin? Look no further than 14e Cosmetics Aloe Nourish Cheek & Lip! This multi-tasking product is a game-changer for your makeup bag.
Dual-Use Magic: This product works beautifully as both a cheek tint and a lip color, simplifying your routine and saving you space.
Naturally Radiant: Formulated with Aloe Vera and other skin-loving ingredients, it nourishes your skin while providing a gorgeous flush of color.
Velvety Texture: The mousse-like texture blends seamlessly for a natural, dewy finish.
Kind to Skin: Cruelty-free and free from parabens, toxins, and chemicals.
✨ Unlock a Flawless Finish That Lasts with 14e Cosmetics Aloe Nourish Prime + Set Powder! ✨
Ready to say goodbye to shine and hello to a naturally perfected complexion? Meet your new secret weapon: the 14e Cosmetics Aloe Nourish Prime + Set Powder! This ultra-fine, multi-tasking powder is designed to keep your skin looking and feeling its best, all day long.
☁️ Prime, Set, and Perfect - All in One! ☁️
Prime for Perfection: Apply before your foundation to create a smooth, blurred canvas. This helps to minimize the appearance of fine lines and pores, ensuring your makeup glides on effortlessly and lasts longer.
Set for Longevity: Dust it over your foundation to lock it in place and control excess oil and shine without ever looking cakey. Say hello to a fresh, matte finish that stays put.
Lightweight & Breathable: Formulated with Organic Bamboo Silica, this powder feels weightless on the skin, allowing it to breathe while keeping you shine-free.
Nourishing Touch: Infused with Aloe Vera Leaf Juice Powder, it offers a touch of soothing hydration, unlike many traditional powders that can feel drying.
Simple & Clean Ingredients: Made with only three key ingredients: Organic Bamboo Silica, Magnesium Silicate, and Aloe Vera Leaf Juice Powder. You can feel good about what you're putting on your skin.